Platform
Platform
Content Management System
Your Wealth Content Everywhere
Manage once. Distribute to portals, emails, and reports automatically.
Publish directly where your advisors work. Control your message. Look professional doing it.


The Problem
Your Best Content Goes Nowhere
Monday morning market update.
You write brilliant analysis. Email it to 47 people. Three read it.
Investment committee insights.
Game-changing strategy discussion. Gets buried in meeting notes no one can find.
Best practice from your top advisor.
Could help everyone. Lives in a random Slack thread that dies in 24 hours.
Your firm generates incredible content. Then it vanishes.
Meanwhile, your advisors are googling basic market updates instead of sharing your expertise with clients.
What We Fix
Content That Lives Where Your Team Actually Works
WYSIWYG Publishing
Write, format, publish—right in your advisor platform. No technical skills required. No waiting for developers.
WYSIWYG Publishing
Write, format, publish—right in your advisor platform. No technical skills required. No waiting for developers.
WYSIWYG Publishing
Write, format, publish—right in your advisor platform. No technical skills required. No waiting for developers.
Embedded Everything
Videos, podcasts, documents, interactive charts. If it matters to your advisors, it goes in seamlessly.
Embedded Everything
Videos, podcasts, documents, interactive charts. If it matters to your advisors, it goes in seamlessly.
Embedded Everything
Videos, podcasts, documents, interactive charts. If it matters to your advisors, it goes in seamlessly.
Smart Distribution
Content appears in advisor dashboards, client portals, and team workflows. Your insights reach people where they need them.
Smart Distribution
Content appears in advisor dashboards, client portals, and team workflows. Your insights reach people where they need them.
Smart Distribution
Content appears in advisor dashboards, client portals, and team workflows. Your insights reach people where they need them.
Professional Presentation
Every piece of content looks polished, branded, and worthy of your firm’s reputation.
Professional Presentation
Every piece of content looks polished, branded, and worthy of your firm’s reputation.
Professional Presentation
Every piece of content looks polished, branded, and worthy of your firm’s reputation.
Content Management System
What You Get
WYSIWYG Editor
What you see is what you get
Rich formatting without HTML knowledge
Perfect for announcements, education, thought leadership
Professional results every time

WYSIWYG Editor
What you see is what you get
Rich formatting without HTML knowledge
Perfect for announcements, education, thought leadership
Professional results every time

Unlimited Publishing
No post limits or content restrictions
Publish market updates, firm news, training materials
As much content as your team needs
Zero additional fees
Unlimited Publishing
No post limits or content restrictions
Publish market updates, firm news, training materials
As much content as your team needs
Zero additional fees
Media Management
Upload, organize, manage all media assets
Images, PDFs, videos, documents—one place
Seamlessly connect to pages and workflows
Professional media library organization
Media Management
Upload, organize, manage all media assets
Images, PDFs, videos, documents—one place
Seamlessly connect to pages and workflows
Professional media library organization
Flexible Organization
Custom categories that make sense
Easy browsing and content discovery
Organized by topic, team, or relevance
Find what you need when you need it
Flexible Organization
Custom categories that make sense
Easy browsing and content discovery
Organized by topic, team, or relevance
Find what you need when you need it
Multi-Author Support
Entire team can contribute content
Role-based permissions and approval workflows
Collaborative content creation
Maintain quality while scaling voice
Multi-Author Support
Entire team can contribute content
Role-based permissions and approval workflows
Collaborative content creation
Maintain quality while scaling voice
Video & Podcast Integration
Embed videos directly in content
Connect podcast feeds automatically
Rich multimedia experiences for advisors
Content that actually gets consumed

Video & Podcast Integration
Embed videos directly in content
Connect podcast feeds automatically
Rich multimedia experiences for advisors
Content that actually gets consumed

WYSIWYG Editor
What you see is what you get
Rich formatting without HTML knowledge
Perfect for announcements, education, thought leadership
Professional results every time

Media Management
Upload, organize, manage all media assets
Images, PDFs, videos, documents—one place
Seamlessly connect to pages and workflows
Professional media library organization
Multi-Author Support
Entire team can contribute content
Role-based permissions and approval workflows
Collaborative content creation
Maintain quality while scaling voice
Unlimited Publishing
No post limits or content restrictions
Publish market updates, firm news, training materials
As much content as your team needs
Zero additional fees
Flexible Organization
Custom categories that make sense
Easy browsing and content discovery
Organized by topic, team, or relevance
Find what you need when you need it
Video & Podcast Integration
Embed videos directly in content
Connect podcast feeds automatically
Rich multimedia experiences for advisors
Content that actually gets consumed

The Transformation
The Transformation
Before Milemarker CMS
Before Milemarker CMS
Market updates = email that gets ignored
Investment insights = lost in meeting notes
Best practices = die with the advisor who created them
Firm content = scattered across 12 platforms
New account opening = 2 weeks, 6 systems, 47 manual steps
Approval process = email ping-pong and hope
Help desk = "have you tried turning it off and on again?"
Process visibility = "let me get back to you"
New account opening = 2 weeks, 6 systems, 47 manual steps
Approval process = email ping-pong and hope
Help desk = "have you tried turning it off and on again?"
Process visibility = "let me get back to you"




After Milemarker CMS
After Milemarker CMS
Market Updates
Embedded in Advisor Workflows
Investment Insights
Searchable, Accessible, Actionable
Best Practices
Shared Across Entire Team Automatically
Firm Content
Centralized, Professional, Actually Used
" One of the biggest challenges facing financial firms today is true ownership of their data. Data about their clients, prospects, and their business is living in a variety of systems that don’t always talk to each other that well. That limits the firm’s ownership of the data and their ability to run their business effectively and serve their clients to the fullest. The Milemarker team, they’re on a mission to solve that problem. "

Mike Langford
CEO FinservMarketing
" One of the biggest challenges facing financial firms today is true ownership of their data. Data about their clients, prospects, and their business is living in a variety of systems that don’t always talk to each other that well. That limits the firm’s ownership of the data and their ability to run their business effectively and serve their clients to the fullest. The Milemarker team, they’re on a mission to solve that problem. "

Mike Langford
CEO FinservMarketing
" One of the biggest challenges facing financial firms today is true ownership of their data. Data about their clients, prospects, and their business is living in a variety of systems that don’t always talk to each other that well. That limits the firm’s ownership of the data and their ability to run their business effectively and serve their clients to the fullest. The Milemarker team, they’re on a mission to solve that problem. "

Mike Langford
CEO FinservMarketing
300%
Increase in content engagement
300%
Increase in content engagement
Investment Insights
Now used in 90% of client meetings
Investment Insights
Now used in 90% of client meetings
Best Practices
Shared across all advisors
Best Practices
Shared across all advisors
Professional
Brand consistency in every piece
Single Platform
Training Instead Of Multiple Systems
Professional
Brand consistency in every piece
Content Management System
Built For Advisory Firms
Investment Committee Integration
Turn meeting insights into advisor-facing content automatically. Strategy discussions become client conversation enhancers.
Investment Committee Integration
Turn meeting insights into advisor-facing content automatically. Strategy discussions become client conversation enhancers.
Investment Committee Integration
Connect Investment Decisions To Trade Execution
Automatic Allocation & Rebalancing
Real-Time Funding Alerts & Cash Management
Direct Integration With Your Trading Platform
Market Commentary Pipeline
Daily updates, weekly outlooks, quarterly strategies—published where advisors can actually find and use them.
Market Commentary Pipeline
Daily updates, weekly outlooks, quarterly strategies—published where advisors can actually find and use them.
Market Commentary Pipeline
Comprehensive Performance Tracking Across All Investments
Risk Analytics & Attribution Reporting
Custom Benchmarking & Peer Comparisons
Client-Ready Performance Summaries
Training & Development
Onboarding materials, skill development, compliance updates—organized and accessible to the right people.
Training & Development
Onboarding materials, skill development, compliance updates—organized and accessible to the right people.
Training & Development
Connect Investment Decisions To Trade Execution
Automatic Allocation & Rebalancing
Real-Time Funding Alerts & Cash Management
Direct Integration With Your Trading Platform
Client-Ready Content
Everything published can be shared with clients. Your advisors become thought leadership distributors.
Client-Ready Content
Everything published can be shared with clients. Your advisors become thought leadership distributors.
Client-Ready Content
Comprehensive Performance Tracking Across All Investments
Risk Analytics & Attribution Reporting
Custom Benchmarking & Peer Comparisons
Client-Ready Performance Summaries
Content Management System
Embed Anything

Interactive Charts
Live market data, portfolio performance, economic indicators—embedded directly in your content.

Interactive Charts
Live market data, portfolio performance, economic indicators—embedded directly in your content.

Interactive Charts
Connect Investment Decisions To Trade Execution
Automatic Allocation & Rebalancing
Real-Time Funding Alerts & Cash Management
Direct Integration With Your Trading Platform

Document Libraries
Research reports, whitepapers, compliance guides—organized and accessible within content.

Document Libraries
Research reports, whitepapers, compliance guides—organized and accessible within content.

Document Libraries
Comprehensive Performance Tracking Across All Investments
Risk Analytics & Attribution Reporting
Custom Benchmarking & Peer Comparisons
Client-Ready Performance Summaries

Video Analysis
Record market commentary, strategy sessions, or training materials. Embed seamlessly.

Video Analysis
Record market commentary, strategy sessions, or training materials. Embed seamlessly.

Video Analysis
Comprehensive Performance Tracking Across All Investments
Risk Analytics & Attribution Reporting
Custom Benchmarking & Peer Comparisons
Client-Ready Performance Summaries
Content Management System
Content That Works
Market Updates
Daily insights that advisors can immediately share with clients—elevating every conversation.
Market Updates
Daily insights that advisors can immediately share with clients—elevating every conversation.
Investment Research
Committee decisions, strategy changes, and market analysis—accessible when advisors need it most.
Investment Research
Committee decisions, strategy changes, and market analysis—accessible when advisors need it most.
Best Practices
Successful advisor techniques, client management strategies, and growth tactics—shared across your entire team.
Best Practices
Successful advisor techniques, client management strategies, and growth tactics—shared across your entire team.
Firm Announcements
New hires, strategic initiatives, and company updates—delivered where your team actually pays attention.
Firm Announcements
New hires, strategic initiatives, and company updates—delivered where your team actually pays attention.
Training Materials
Compliance updates, software tutorials, and skill development—organized by role and relevance.
Training Materials
Compliance updates, software tutorials, and skill development—organized by role and relevance.
Market Updates
Daily insights that advisors can immediately share with clients—elevating every conversation.
Best Practices
Successful advisor techniques, client management strategies, and growth tactics—shared across your entire team.
Training Materials
Compliance updates, software tutorials, and skill development—organized by role and relevance.
Investment Research
Committee decisions, strategy changes, and market analysis—accessible when advisors need it most.
Firm Announcements
New hires, strategic initiatives, and company updates—delivered where your team actually pays attention.
Give your content the platform it deserves.
Why This Matters
Your firm creates incredible content every day. Most of it disappears.
Stop losing your best insights.
Stop losing your best insights.
Stop losing your best insights.
Stop watching expertise evaporate.
Stop watching expertise evaporate.
Stop watching expertise evaporate.
Stop letting great content go to waste.
Stop letting great content go to waste.
Stop letting great content go to waste.
Frequently asked questions.
Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co
What is Milemarker?
Milemarker is a data infrastructure platform built for wealth management. It connects more than 690 data sources — custodians, CRMs, portfolio accounting, financial planning, billing, and compliance systems — and reconciles them into a single data lake your firm owns. Firms use it to report revenue across custodians, track advisor productivity, reconcile billing and fees, and put clean data behind AI.
Who is Milemarker built for?
Milemarker serves RIAs and family offices, independent broker-dealers, banks and trust companies, insurance carriers, private equity–backed platforms and aggregators, TAMPs and OCIOs, fund managers, and asset managers. The problem is the same across all of them: client, account, position, and revenue data sits in systems that were never designed to talk to each other, and no one can answer a basic question about the business without an export.
Does Milemarker replace our current technology stack?
No. Milemarker connects the systems you already use without requiring you to replace them. Advisors continue using their existing CRM, portfolio platform, and planning tools — Milemarker normalizes and unifies the data underneath.
How long does implementation take?
Implementations run between 2 and 12 weeks. Where a firm lands in that range depends on scope and on how quickly your team picks up Milemarker MCP — teams that lean on it move fastest.
Milemarker stays hands-on throughout, because the goal is for your team to run the platform rather than depend on ours. Every firm gets a success manager dedicated to making sure your business goals are met, working sessions every other week, training sessions, monthly partner calls, regular release notes, and full documentation.
What does Milemarker do with my firm's data?
Milemarker reads from the systems your firm already runs, normalizes each source into a consistent structure, and reconciles them into one record. That record lives in your firm's own governed environment, not a shared vendor database. You keep the raw feeds, the normalized tables, and the logic that produced them. Milemarker never uses your data to train AI models, and it is never for sale.
Does Milemarker train AI models on my client data?
No. At Milemarker we want to be absolutely clear: your data is yours. We treat it as sacred, we never use it to train AI models, and it is never for sale. Your firm's data sits in a governed environment scoped to your firm, with access controlled by your own roles and permissions.
What happens to my data if we stop using Milemarker?
You own your data. That does not change when the relationship does — your firm's data is yours during the engagement and yours afterward. It is never sold, and it is never used to train AI models.
Where does my firm's data live, and who can access it?
Your data lands in a governed environment scoped to your firm, with access controlled by your own roles and permissions rather than shared across customers. Milemarker runs on redundant infrastructure across three cloud providers and monitors it continuously. Data residency controls, right to deletion, and privacy-first defaults are built in, and the platform is GDPR compliant.
Is Milemarker SOC 2 certified?
Yes. Milemarker is SOC 2 certified, and is currently pursuing ISO 42001 certification for AI management systems. Data residency controls, right to deletion, and privacy-first defaults are built into the platform, which runs on redundant infrastructure across three cloud providers under continuous monitoring.
What systems does Milemarker connect to?
More than 690 data connections, spanning custodians, CRMs, portfolio accounting and performance systems, financial planning tools, billing and revenue platforms, document management, and compliance systems. Milemarker builds and maintains these connections directly and partners with third-party providers to extend them, so the catalog grows continuously. Connections specific to wealth management — the systems generalist data tools tend not to cover — are the deliberate focus.
Do I need engineers or an IT project to use Milemarker?
No. Milemarker builds and maintains the connections, so your firm does not write code, run extracts, or stand up infrastructure. Operations teams work in Milemarker directly — building reports, reconciling revenue, and changing what leadership sees without filing a ticket or waiting on a development cycle.
What makes a firm's data "AI-ready"?
Data is AI-ready when a model can answer a question about your business without a person first explaining where everything lives and which fields mean what. Most firms fail that test — their data is spread across systems with conflicting identifiers, inconsistent field names, and no shared definition of a household or a fee. Milemarker does the normalization and reconciliation up front, so AI works against one reconciled record instead of a dozen partial ones.
What is Milemarker MCP?
Milemarker MCP connects Claude directly to your firm's Milemarker environment. You describe the metric, table, chart, or dashboard you want in plain language, and it gets built against your real data — including the styling on top of it. It reads and builds; it cannot alter the underlying data.
Can I build reports by describing what I want?
Yes. Operations leaders at firms using Milemarker MCP build reconciled revenue views, quarterly fee forecasts, client health scoring, and leadership dashboards by describing them rather than specifying them for someone else to build. The work that used to wait on an engineering queue now happens the same day the question is asked.
Frequently asked questions.
Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co
What is Milemarker?
Milemarker is a data infrastructure platform built for wealth management. It connects more than 690 data sources — custodians, CRMs, portfolio accounting, financial planning, billing, and compliance systems — and reconciles them into a single data lake your firm owns. Firms use it to report revenue across custodians, track advisor productivity, reconcile billing and fees, and put clean data behind AI.
Who is Milemarker built for?
Milemarker serves RIAs and family offices, independent broker-dealers, banks and trust companies, insurance carriers, private equity–backed platforms and aggregators, TAMPs and OCIOs, fund managers, and asset managers. The problem is the same across all of them: client, account, position, and revenue data sits in systems that were never designed to talk to each other, and no one can answer a basic question about the business without an export.
Does Milemarker replace our current technology stack?
No. Milemarker connects the systems you already use without requiring you to replace them. Advisors continue using their existing CRM, portfolio platform, and planning tools — Milemarker normalizes and unifies the data underneath.
How long does implementation take?
Implementations run between 2 and 12 weeks. Where a firm lands in that range depends on scope and on how quickly your team picks up Milemarker MCP — teams that lean on it move fastest.
Milemarker stays hands-on throughout, because the goal is for your team to run the platform rather than depend on ours. Every firm gets a success manager dedicated to making sure your business goals are met, working sessions every other week, training sessions, monthly partner calls, regular release notes, and full documentation.
What does Milemarker do with my firm's data?
Milemarker reads from the systems your firm already runs, normalizes each source into a consistent structure, and reconciles them into one record. That record lives in your firm's own governed environment, not a shared vendor database. You keep the raw feeds, the normalized tables, and the logic that produced them. Milemarker never uses your data to train AI models, and it is never for sale.
Does Milemarker train AI models on my client data?
No. At Milemarker we want to be absolutely clear: your data is yours. We treat it as sacred, we never use it to train AI models, and it is never for sale. Your firm's data sits in a governed environment scoped to your firm, with access controlled by your own roles and permissions.
What happens to my data if we stop using Milemarker?
You own your data. That does not change when the relationship does — your firm's data is yours during the engagement and yours afterward. It is never sold, and it is never used to train AI models.
Where does my firm's data live, and who can access it?
Your data lands in a governed environment scoped to your firm, with access controlled by your own roles and permissions rather than shared across customers. Milemarker runs on redundant infrastructure across three cloud providers and monitors it continuously. Data residency controls, right to deletion, and privacy-first defaults are built in, and the platform is GDPR compliant.
Is Milemarker SOC 2 certified?
Yes. Milemarker is SOC 2 certified, and is currently pursuing ISO 42001 certification for AI management systems. Data residency controls, right to deletion, and privacy-first defaults are built into the platform, which runs on redundant infrastructure across three cloud providers under continuous monitoring.
What systems does Milemarker connect to?
More than 690 data connections, spanning custodians, CRMs, portfolio accounting and performance systems, financial planning tools, billing and revenue platforms, document management, and compliance systems. Milemarker builds and maintains these connections directly and partners with third-party providers to extend them, so the catalog grows continuously. Connections specific to wealth management — the systems generalist data tools tend not to cover — are the deliberate focus.
Do I need engineers or an IT project to use Milemarker?
No. Milemarker builds and maintains the connections, so your firm does not write code, run extracts, or stand up infrastructure. Operations teams work in Milemarker directly — building reports, reconciling revenue, and changing what leadership sees without filing a ticket or waiting on a development cycle.
What makes a firm's data "AI-ready"?
Data is AI-ready when a model can answer a question about your business without a person first explaining where everything lives and which fields mean what. Most firms fail that test — their data is spread across systems with conflicting identifiers, inconsistent field names, and no shared definition of a household or a fee. Milemarker does the normalization and reconciliation up front, so AI works against one reconciled record instead of a dozen partial ones.
What is Milemarker MCP?
Milemarker MCP connects Claude directly to your firm's Milemarker environment. You describe the metric, table, chart, or dashboard you want in plain language, and it gets built against your real data — including the styling on top of it. It reads and builds; it cannot alter the underlying data.
Can I build reports by describing what I want?
Yes. Operations leaders at firms using Milemarker MCP build reconciled revenue views, quarterly fee forecasts, client health scoring, and leadership dashboards by describing them rather than specifying them for someone else to build. The work that used to wait on an engineering queue now happens the same day the question is asked.
Frequently asked questions.
Can’t find what you’re looking for? Reach out to our team at hello@milemarker.co
What is Milemarker?
Milemarker is a data infrastructure platform built for wealth management. It connects more than 690 data sources — custodians, CRMs, portfolio accounting, financial planning, billing, and compliance systems — and reconciles them into a single data lake your firm owns. Firms use it to report revenue across custodians, track advisor productivity, reconcile billing and fees, and put clean data behind AI.
Who is Milemarker built for?
Milemarker serves RIAs and family offices, independent broker-dealers, banks and trust companies, insurance carriers, private equity–backed platforms and aggregators, TAMPs and OCIOs, fund managers, and asset managers. The problem is the same across all of them: client, account, position, and revenue data sits in systems that were never designed to talk to each other, and no one can answer a basic question about the business without an export.
Does Milemarker replace our current technology stack?
No. Milemarker connects the systems you already use without requiring you to replace them. Advisors continue using their existing CRM, portfolio platform, and planning tools — Milemarker normalizes and unifies the data underneath.
How long does implementation take?
Implementations run between 2 and 12 weeks. Where a firm lands in that range depends on scope and on how quickly your team picks up Milemarker MCP — teams that lean on it move fastest.
Milemarker stays hands-on throughout, because the goal is for your team to run the platform rather than depend on ours. Every firm gets a success manager dedicated to making sure your business goals are met, working sessions every other week, training sessions, monthly partner calls, regular release notes, and full documentation.
What does Milemarker do with my firm's data?
Milemarker reads from the systems your firm already runs, normalizes each source into a consistent structure, and reconciles them into one record. That record lives in your firm's own governed environment, not a shared vendor database. You keep the raw feeds, the normalized tables, and the logic that produced them. Milemarker never uses your data to train AI models, and it is never for sale.
Does Milemarker train AI models on my client data?
No. At Milemarker we want to be absolutely clear: your data is yours. We treat it as sacred, we never use it to train AI models, and it is never for sale. Your firm's data sits in a governed environment scoped to your firm, with access controlled by your own roles and permissions.
What happens to my data if we stop using Milemarker?
You own your data. That does not change when the relationship does — your firm's data is yours during the engagement and yours afterward. It is never sold, and it is never used to train AI models.
Where does my firm's data live, and who can access it?
Your data lands in a governed environment scoped to your firm, with access controlled by your own roles and permissions rather than shared across customers. Milemarker runs on redundant infrastructure across three cloud providers and monitors it continuously. Data residency controls, right to deletion, and privacy-first defaults are built in, and the platform is GDPR compliant.
Is Milemarker SOC 2 certified?
Yes. Milemarker is SOC 2 certified, and is currently pursuing ISO 42001 certification for AI management systems. Data residency controls, right to deletion, and privacy-first defaults are built into the platform, which runs on redundant infrastructure across three cloud providers under continuous monitoring.
What systems does Milemarker connect to?
More than 690 data connections, spanning custodians, CRMs, portfolio accounting and performance systems, financial planning tools, billing and revenue platforms, document management, and compliance systems. Milemarker builds and maintains these connections directly and partners with third-party providers to extend them, so the catalog grows continuously. Connections specific to wealth management — the systems generalist data tools tend not to cover — are the deliberate focus.
Do I need engineers or an IT project to use Milemarker?
No. Milemarker builds and maintains the connections, so your firm does not write code, run extracts, or stand up infrastructure. Operations teams work in Milemarker directly — building reports, reconciling revenue, and changing what leadership sees without filing a ticket or waiting on a development cycle.
What makes a firm's data "AI-ready"?
Data is AI-ready when a model can answer a question about your business without a person first explaining where everything lives and which fields mean what. Most firms fail that test — their data is spread across systems with conflicting identifiers, inconsistent field names, and no shared definition of a household or a fee. Milemarker does the normalization and reconciliation up front, so AI works against one reconciled record instead of a dozen partial ones.
What is Milemarker MCP?
Milemarker MCP connects Claude directly to your firm's Milemarker environment. You describe the metric, table, chart, or dashboard you want in plain language, and it gets built against your real data — including the styling on top of it. It reads and builds; it cannot alter the underlying data.
Can I build reports by describing what I want?
Yes. Operations leaders at firms using Milemarker MCP build reconciled revenue views, quarterly fee forecasts, client health scoring, and leadership dashboards by describing them rather than specifying them for someone else to build. The work that used to wait on an engineering queue now happens the same day the question is asked.
Ready to Control Your Content?
Turn your insights into advisor-facing content that actually gets used.
How leading firms use CMS to amplify their expertise.
Ready to Control Your Content?
Turn your insights into advisor-facing content that actually gets used.
How leading firms use CMS to amplify their expertise.
Ready to Control Your Content?
Turn your insights into advisor-facing content that actually gets used.
How leading firms use CMS to amplify their expertise.
Ready to Connect Your Stack?
30-minute consultation on your data strategy and requirements.
Watch a walkthrough of the platform in action.

Ready to Connect Your Stack?
30-minute consultation on your data strategy and requirements.
Watch a walkthrough of the platform in action.

Ready to Connect Your Stack?
30-minute consultation on your data strategy and requirements.
Watch a walkthrough of the platform in action.
